When Chocolate is a Way Of Life
Noted on November 11, 2008 by Natanya in
The Kallari Association in Ecuador accepts IE3 interns!
When Chocolate Is a Way of Life
By JILL SANTOPIETRO
Published: November 5, 2008 New York Times
A group of cacao farmers in Ecuador have become the world’s most unusual chocolate entrepreneurs by making and marketing their own chocolate. With the help of volunteers they [Kallari Association] eliminated the middlemen and created their own chocolate. Now Kallari bars (pronounced kai-YAH-ri) — named for the cooperative they formed — are being sold throughout the United States. People in the chocolate industry said they knew of no other cacao farmers who were making and marketing their own chocolate.